Our story

YuMe creates toys and collectibles that empower play. From scrumptious soft toys to interactive electronics and innovative unboxing toys, we carefully craft high-quality designs that stand out from the crowd. Here comes the plug… our toys put the play in PLAYful.

YuMe, we’re all superfans of something, calling all Potterheads, Alicorns, Bronies, Superheroes, and Pranksters! We have something original for each and every one of you!

We’re a team of big kids who work with the big dogs (the worlds leading entertainment companies) to bring you…Harry Potter, DC Universe, Scooby-Doo, Looney Tunes, Horror, Monopoly and My Little Pony...you name it, we create it!

Sometimes quirky, sometimes cute, our designs are always something different! We work every day to inspire play, always experimenting at the FacTOYry, and we love hearing from you!

Check out the latest from the FacTOYry, YuMe lets' talk!

Intstagram: @yume_toys

Facebook: @yumetoysofficial

Twitter: @YuMeToys

Have a little nosey at our adventure and learn how the fun started.

Our Adventure

Creative merchandise, empowering play since 2000.

2000- Maxx Marketing begins in the promotional merchandise biz, providing the top Hollywood studios with promotional product solutions for family movies. Soon recognized for quality and adaptability, Maxx gets the gig to create retail products for some of the world’s leading entertainment brands, including Warner Bros. Consumer Products.

2017- YuMe Toys launches, driven by our experience and passion for creating high-quality soft toys and innovative collectibles for household favorite brands.

2018- The YuMe team set the long-term dream to carefully craft unique toys and collectibles, that empower adventure and play. We begin a range of in-house designed soft toys, YuMe Originals, a hugely huggable line of adorable soft chums... you’ll want a squeeze. (link to product)

2019- YuMe wins several awards for our Harry Potter Real Talking Sorting Hat™, a must-have sell-out item for Wizarding World™ fans. We set the mission to create a brand-new collectible for Wizarding World fans.

2020- The YuMe team launch a shiny new website, enabling fans to explore our range, purchase, and connect. Did we mention you’re all incredibly important to us! This is a big year for us with an exciting launch of our Harry Potter Magical Capsules. Discover the magic for yourself. (link to product)